Jessica Carr first fell in love with horses when her fourth-grade teacher read her class the children's book "Misty of Chincoteague" by Margaret Henry. Like many parents of life-long equestrians, her parents thought wanting riding lessons was just a phase she would grow out of.

During Jessica's senior year of high school, she took her first marketing class and was hooked. She loved learning how people interacted with companies and brands. It was fascinating learning how important marketing was to a business in order to grow and succeed.

Jessica attended Utah Valley University, where she studied Business, Marketing, Communications, Computer Science, Technology Management, and Digital Media. During her freshman year she started working for the Entrepreneurship Institute as the Marketing and Events Coordinator where she consulted hundreds of student start-ups on their business growth and marketing. She also became the youngest ambassador in the world for Google and is still an ambassador for Google today.

Jessica went on to work for multiple technology companies as a project and product manager. She was then asked one day to build a website for a local Eventing trainer and she knew she needed to work in the Equestrian Industry where her heart and passion belonged.